2013年12月3日 星期二

Edit _ Edit a trailer for your movie,game,promos and the commercials. 剪接_剪輯你的電影 遊戲 簡介 和商業的宣傳預告片

      Not only I responsible for environment prop,assets, I also have to supervise animation. Especially, our game will be published . I have to edit a trailer for it. Now, i want to share a article about "How to  edit a trailer for your movie ? "

我不僅是負責的環境道具,設備,我也有監督的動畫。特別是,我們的遊戲即將公佈。我要剪輯一個預告片吧。現在,我想分享一個關於文章“如何為您的電影剪輯預告片?”

Below are my translated from How to edit a trailer for your movie… by the guy who cuts trailers for movies!

以下是我的翻譯從這網頁How to edit a trailer for your movie… by the guy who cuts trailers for movies!

__1.A good piece of marketing material is a bonus and a must for any film, on any budget level.

在任何電影預算等級上,一個好的商業素材是有好處和必須的.

__2.Don’t get bogged down trying to explain everything from A to Z, that’s the film’s job.

不要陷入試著解釋每件事,那是電影的工作

__3.Choose the story through line and stick to it.

選擇貫串故事線並緊抓著

__4.Don’t introduce too many motifs or characters choose whose journey it is – if you’re fortunate            to have a known performer, albeit in a minor role, utilise that fact.

不要導入太多的主題或選擇角色的任務 - 如果你很幸運,有一個有名的演員,儘管是一個次要的角色,利用這個元素。

__5.Don’t name check people who nobody knows.

不引用沒人認識的人

__6.Know the end, the theme and feeling you want to leave the viewer with.

知道結局,主題和你想要給觀眾的感受

__7.The trailer doesn’t have to be as linear as the film – often better if it isn’t.

預告片不必要和電影一樣直述  - 通常最好不要

__8.Don’t have random moments that come out of nowhere – sounds contradictory to the above point but you can put scenes in any order as long a the through story is being followed, don’t be afraid of mixing it up.

沒有隨機憑空冒出的時刻,聽起來和上面觀點相矛盾,但你可以放場景在任何需求,只要是個能符合故事,不要害怕混接起來。


__9.Writing copy (the voice over or captions) is tough, unless you have a way with words, don’t try and be too smart, serve the film rather than attempting to be clever with you words. The copy should encapsulate your through line story and can be helpful to skip through this. However, if you don’t need copy, don’t use it. If the film is strong enough let it do the talking.

寫文案(語音或標題)是困難的,除非你有使用文字的方式,不要試圖太精明,協助電影,而不是試圖要巧用你的文字。文案應包裝你的整體故事,可以幫助略過了。但是,如果你不需要文案,請不要使用它。如果電影是足夠豐富讓它來說話。

__10.Stick with simple graphic captions – often the best way if you’re not graphically skilled.

堅持使用簡單的平面字幕 - 通常是最好的方式,如果你沒有平面設計的技術的話。

__11.Voice over is not a must, and bad VO can alienate the viewer (don’t cheapen it with a fake American accent, if you’re a Brit and can read the lines, be a Brit, just be confident. Failing that, stick with captions)

旁白不是必要的,壞的VO會疏遠觀眾(不要用假的美國口音貶低它,如果你是一個英國人,並可以讀稿(暫時這樣翻),身為一個英國人,只要有信心,如果做不到這一點,堅持用字幕)


__12.Don’t let shots and moments out stay their welcome. The perfectly constructed moment you created in your film CAN be trimmed right down in the trailer, don’t worry it doesn’t ruin your film. It will always be perfect in the film.

不要讓鏡頭和瞬間停留太久。你在你的電影創造了完美的結構情節可以在預告片中對倒修剪,不用擔心它不會破壞你的電影。這將永遠是完美的電影。

__13.Say something once, for example you may have two characters saying pretty much the same point in two different ways, cut one out you don’t need the other. Move on.

一次說一件事,例如你可能有兩個角色說法幾乎相同觀點用兩種不同的方式,剪掉其中一位你不需要。繼續前進。


What’s the score? 

配樂是甚麼?

Now, music is also a big tool and I find it super important. If you are cutting your own trailer and have no more cash in the bank then you won’t be able to afford the new big music cue, or the old classic track that may set your tone up perfectly.

現在,音樂也是一項有力工具並且我發現它超級重要,如果你正在剪輯你的宣傳片並且在銀行裡沒有更多的現金,那麼你沒辦法負擔新的音樂演出,或是經典曲目也許可以讓你的調性完美提升。


How long?

要多長?

A good length is from 90 seconds to 2 minutes, any extra is unnecessary. Hollywood movie trailers generally run at 2’30”, but often I feel they are too much, and they certainly can labour the point.

一個適當的長度是90秒到2分鐘,任何多餘的是不必要的。好萊塢電影預告片一般運作在2'30“,但往往我覺得他們是太多了,並且他們肯定太費力解釋。

The final image is important, if your film is a horror, end with horror, it’s a comedy, go out on a great gag, if you’ve made a rom-com, then make sure you end on some rom and com.

最後的印象很重要,如果你的電影是恐怖,就用恐怖結尾。是喜劇,就用一個很棒的搞笑。你如果是愛情喜劇,那就確定你的結尾是愛情和喜劇!

Let's go ahead and start watching the trailer 《軒轅劍陸》天外之章宣傳影片



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